The as-a-service model allows advanced tools that were only available to large corporations to be equally valuable to small and medium enterprises. Rather than making big investments in infrastructure and supporting solutions, businesses can now use the solutions they need immediately.
There are some popular solutions that are now available as a service too. Integrated Platform as a Service, or iPaaS, is particularly handy for businesses that handle a lot of customers or have complex workflows. With an integrated platform, multiple tools and features are combined into one comprehensive solution.
IPaaS combines CRM with intranet, data management, and various other tools. It has its benefits as a solution for businesses, and we are going to review some of those benefits in this article.
Integrated Tools = Seamless Workflow
Working in silos is never a good approach to take. When information is siloed and managed separately, workflows become less smooth. The approach also creates bottlenecks and may hamper growth in general. Integration answers these challenges perfectly.
Tools like PieSync help integrate solutions like Salesforce and Active Campaign to create a smooth marketing-sales funnel. Integration through PieSync allows for data from multiple platforms to be synchronized at all times.
You can learn more at piesync.com about iPaaS (Integration Platform as a Service) which is a cloud based solution that will integrate all of your apps together. The site is filled with articles on how tools for different purposes such as document signing, ecommerce, marketing automation, and customer care, can be integrated into a platform for the entire business.
Automation Made Possible
There is another huge benefit offered by the implementation of iPaaS, and that is the possibility for more automation. Automation allows for businesses with limited resources to grow exponentially without investing in more tools or expanding the team. Through automation, higher growth can be achieved while maintaining lean operations.
Mundane, repetitive tasks are the first ones to automate. IPaaS solutions, with their ability to integrate data from multiple platforms, make automation not only possible, but effective. The lack of data gaps allows for more tasks to be automated.
Automation allows team members to focus on more important things – this is why it enables growth. Rather than dealing with sales reports or organizing customer data, team members can handle more important tasks such as actually delivering good user experience and maintaining customer satisfaction.
Let’s not forget that iPaaS can also be used to synchronize and integrate internal communication tools. Platforms like Slack can be made to work seamlessly with tools like Hubspot. Google Contacts can be fully automated and things like appointments and email can be converted into information that streamlines operations instead of the opposite.
Improved communication has a positive impact on operational efficiency. As team members communicate with each other better, more bottlenecks can be avoided. At the same time, business owners and managers can maintain a bird’s-eye view of the entire business without jumping through hoops.
These advantages lead to one last major benefit – better scalability. IPaaS is quickly becoming a popular solution for small and medium enterprises who want to remain agile and lean while pushing for faster, more effective growth. If you haven’t considered iPaaS as a solution, now is the perfect time to start.