When it comes to re-investing in your company, there are certain measures that are always going to be more worthwhile than others. Marketing in general tends to fall under that category of investments that will reliably provide desirable returns when the proper tools, resource, and services are utilized. However, the field of marketing is also very broad and encompasses a wide variety of efforts that can be taken to promote brand awareness and generate leads. If you only want to invest in the most effective marketing services, check out this quick list of four kinds of marketing boosts that are actually worth investing in:
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1. Professional Email Marketing
You can gain loads of leverage for all of your marketing efforts by assembling a list of email contacts that simplifies the process of staying in contact with all of your customers, clients, leads, and your brand’s targeted audience as a whole. However, actually obtaining those email addresses and managing a well-rounded email marketing campaign can be an overwhelming task to take on independently, especially if you’ve never done it before. Email marketing services like the kind offered by Sendinblue can provide a substantial boost to your essential marketing metrics. They provide one of the most comprehensive email marketing services available, as you can see by examining the prices and features in their comparison graph.
2. Sponsored Content Through Busy Media Outlets
Collaborating with a busy blog, social media page, podcast, online video channel, or other popular media outlet is a fast way to let a large audience know about your brand. Most outlets and influencers will be open to the idea of posting some of your content for a sponsorship fee, and many will even publish your marketing material for free if the content is good enough to warrant placement on their platform based on the quality alone.
3. Social Media Campaigns
If you’re not already investing in social media marketing, your brand is probably missing out on a significant portion of the traffic and attention it could be receiving. Even if you’re not ready to take a managed approach and invest in professional social media marketing services, you can start out small by depositing a fair amount into an ad campaign, as Facebook explains.
4. Bespoke Lead Generation
Lead generation isn’t rocket science, as Wikipedia explains, but paying a firm to take care of bespoke lead generation is another investment that can provide tangible results, as you typically will only pay the firm based on how many leads they’re able to generate. In general, any marketing service that charges you based on performance is worth looking into.
Not Investing in Marketing is a Horrible Decision
In closing, regardless of which of the above investment types you choose to spend your funds on, it’s important that you at least have marketing professionals working to provide some sort of boost to your brand’s popularity. Failing to invest in marketing will undoubtedly keep your brand from reaching its full potential.