Like any other business, setting up and growing a website takes quite some time and effort. Primarily, you’ll have to invest in various aspects including marketing and promotion, content development, and hosting to name just a few of the key expenses. Whether your goal is to promote a product to existing customers or call prospects to action, applying effective tactics in all those fronts is key to your success.
Are you looking to design an effective landing page to help you collect more email signups, sell a product or service, or get more people to download content from your website? This post is for you. Here, we share 5 effective tips to help you set up a highly converting landing page that helps you achieve your business goals.
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Add credibility with social proof
One of the most effective ways to convert visitors into customers on your website is to show them that you already have an actual audience. The design of your landing page has to put this into consideration by providing social proof. This can be in the form of existing customer testimonials, influencer recommendations, or an excerpt of media coverage recommending your work. The testimonials work in a manner similar to case studies that stamp authenticity and credibility to your work.
A few great places to gather customer testimonials include social networks that feature your work, comment sections of your blogs, product review pages, and influencer platforms. While at it, be sure to pick opinions and thoughts that reflect the current position of your brand. Also, avoid focusing on so much negativity and instead use testimonials that say something nice about your website.
Serve the landing page faster
In some cases, a landing page is likely to be the first place your visitor learn about and interact with your website. This means you need to strive to create a superb and lasting first impression especially if your aim is to enhance your brand awareness or encourage customer loyalty.
Besides creating powerful content that compels action, you also have to serve it fast to avoid losing visitors due to slow website loading speeds. For the latter, you need to use a fast and reliable hosting provider.
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Your landing page offers an excellent platform to showcase your expertise and how you can help your visitors solve their problems. And remember, it doesn’t have to be your homepage to be effective although you can point the traffic in that direction if it (homepage) has additional relevant information.
Additionally, by providing information on the landing page, you improve your site’s authority on the subject covered therein. In turn, this enhances brand trust among your visitors which is a key ingredient when looking to boost conversions.
Be precise by eliminating clutter
The sole purpose of setting a landing page should be to direct visitors to take a particular action; this could include visiting an affiliate offer page, downloading a cheat sheet or eBook, etc. For effective results, you need to avoid confusing your visitors by giving them multiple options or provide them with needless information. The idea is to call even the laziest of readers to action by providing exactly what they’re looking for within the shortest time.
Today, most online readers don’t have the patience to stay on a web page for too long while a lot of them will bounce back if you clutter your page or use huge and boringly long blocks of content. To avoid losing these would-be leads or customers, be sure to get straight to the point by clearly stating the value your website has in it for the visitors.
A good practice is to use styles that keep things short and sweet while addressing the interests and needs of prospects. For example, you can choose to create informational headers and subs, emphasize key points using italics or bolded texts, or simply arrange important info in a list form to facilitate easy skimming.
Promote your brand identity
When designing your landing pages, do not forget to promote your brand so that the visitor knows exactly where they are. Start by placing your brand logo strategically on the page while avoiding to make it the center of attention.
The goal here is to create a lasting memory of your identity on the minds of visitors to encourage future visits. It’s especially important when the audience is coming from external sources that don’t always market your brand logo such as social media.
Do you have another favorite strategy for making your landing pages stand out and convert well? We’d love to hear your feedback.