With a diverse change in search engine penalties and growing competition, app developers and marketers are switching from authorized online-marketing ways to Content marketing. They are realizing that Content is the King of online market and thus, preferring it over the practice of buying links or forum spamming.
But, are all getting success via investing in Content marketing? Are all apps getting higher downloads by publishing inspiring and engaging content?
As more and more mobility experts are turning towards Content marketing, it is becoming imperative to keep updating your Content strategy timely. Or better say, revamp content strategy to enjoy higher app downloads and traffic.
But, one question that arises here is: How to rethink your Content marketing strategy?
Let’s talk about it in this article.
Steps to Revamp Your Content Strategy and Improve Organic Traffic
1.Build a User Persona
Since the complete mobile app development process and marketing campaign revolves around customers, the foremost step to take is to build a user persona.
Or better say, study about your customers and gain a comprehensive information about them based on different demographics – be it age, gender, occupation, behavior, culture, etc.
Getting these insights will make it easier for you to determine the right content format to get maximum reach and engagement.
For example, if your audience is millennials, image and video content will bring better results than text. Likewise, promoting your mobile application via podcasts is a profitable way when you are targeting businesspersons and homemakers.
2.Measure Success of Existing Content Strategy
Your existing content strategy can also act as a blueprint for your next plan. It can help you with determining what elements you have focused upon earlier and what are the outcomes gained. And, in this way, learn how much effort and time to be invested in the existing content strategies and options.
So, do not skip revisiting your existing content plan.
3.See What’s in Trend and What They Expect
Just like others, Content market also experiences various drastic changes. It also holds some trends and policies, keeping an eye on which can bring a dramatic difference in your life.
So, look ahead to digging deeper into the market and figuring out what’s trending in the market and how can you reap higher benefits out of it.
For example, Podcasts, Micro moment, and Video marketing are among the top Content marketing trends for 2019. So, if you succeed at integrating them into your content marketing strategies, you can easily recreate your magic in the world and hence, get more downloads and engagement.
4.Consider New Platforms and Forums
Most of the businesses, developers and marketers keep themselves confined to a few content submission and sharing platforms and forums. Because of this, they get limited visibility and engagement in the market.
So, taking this into consideration, discover new platforms and community forums. See which platforms/forum portals are becoming popular in the market and what are the possibilities to publish content on them for driving higher engagement and revenue.
Likewise, finding and posting your content upon relevant industry and service-related forums is also a nice trick to gain higher outcomes. But again, to ensure that you get genuine and maximum visibility, study the top discussed topics and the ways they are relating their products/solutions with the discussion topic. And eventually, go with the same strategy.
5.Embrace the Basics
This is the most crucial factor that app development companies should consider in the process to revamp your content strategy. Here, you will plan everything about the type of content to write and elements to focus upon.
In other words, you pay attention to the following pointers:-
There are various platforms that empower you to write blogs for them in return for a credible link, also called Guest blogging sites. These sites, with ample of content published related to different topics and written by particular guest writers, have higher presence in the market. Meaning, publishing your content on this portal can make it easier for you to get the attention of users in an effective manner.
So, do not forget to add guest blogging as a part of your content plan.
Now, when you have decided where to post your content, the next thing that can influence your app visibility and download numbers is topic.
If the topic you are writing upon is something relevant and highly searched, users will more likely visit your blog and then direct to your application page. But, on the flip side, they will exit the platform on finding the topic completely irrelevant or blog ‘not useful’.
So, put your efforts into brainstorming topics and see their relevance in terms of traffic and conversion.
Bonus: If you wish to leave a lifelong impression on your target app users, make a list of topics and prepare a content calendar accordingly.
C.Use the Titles that Relates to the Content
Many times, users find a blog topic amazing and hit upon the link. But, when they go through the blog, they find nothing related and exit the platform. This increases the bounce rate and leave a negative impact on the audience.
To ensure that this does not become the story of your blog, use relevant topics with your content. Do not try to link two completely different topics altogether.
D.Use Visual Content (even make Podcasts)
Since visual elements are performing better than text in Content marketing world, it is a good practice to make a content strategy that helps you to get the best output from both.
Here, in this scenario, the best trick to follow is convert your text content into visual formats and then share on different platforms. This practice will help you to talk about the same topic in different ways and thus, gain higher engagement and downloads via different means.
E.Write Engaging Social Media Content
Since Social media platforms are keeping users of all walks of life hooked, making your application presence on these platforms is also a profitable decision. So, look ahead to introducing writing catchy and crispy content for social media platforms as a part of your revamped content strategy.
6.Make Content ‘Mobile Optimized’
The way users consume your content and react also makes a major difference in the success of your content strategy. In fact, in the marketing world, the content and its presentation is seen like a ‘Yin Yang circle’, where a balance between the two helps to yield higher success.
So, taking the same concept into consideration, determine how your killer content is presented to the target audience – what privileges they get, what are their pain points, and what actions can enhance the results. Or better say, audit the mobile optimization capacity of your content.
Now, when it comes to making your content ‘mobile optimized’, look forward to adopting the following tips:-
- Write short paragraphs
- Embrace bullets and lists
- Use images
- Add whitespaces
- Turn towards typography tips
- Pick a Responsive design, etc.
7.Seek Advice from App Marketers
Another way to know how to rework on your content marketing plans for driving higher outcomes is to turn towards app marketers. Being in the mobile industry for years, they would have encountered different challenges in the industry, have been well-versed with the changing market needs, and might provide you with the holy grail to increase app downloads by revamping your content strategy.
8.Appreciate Customer Feedback
There’s no better way to know what your customers want than asking them. So, don’t hesitate to seek their help.
Give them the voice to guide you in delivering them exceptional experience via different means, such as:-
- Introducing an in-app Feedback system,
- Conducting surveys,
- Prompting them to play quizzes,
- Creating an online community, and much more.
Once the feedback are with you, find the pattern and see what pain points they have and which topic/strategy of Content marketing can help in this context. And eventually, put the plan into action.
9.Test and Repeat
Above all, keep experimenting with different content forms and their publishing time. This will eventually help you to easily determine what type of content can attract more audience and from what region or which age group. Likewise, you can get a comprehensive understanding of what time duration is perfect for bringing more eyeballs to your mobile app page.
As you’ve a clarity of how to revamp your Content strategy for driving higher app downloads, it is undoubtedly the best time to put the knowledge into action. Bring your Content team on board, look into the strategies to implement, and make your app rank in the list of Top grossing apps on the Play Store. Also, don’t forget to share your experience here. I would love to hear how you improved organic traffic by revisiting your Content marketing strategy.