Believe it or not, digital marketing is a significant component that keeps most businesses afloat today. It comes in different forms, it can be in the form of poster frames or SERPs results. With the help of digital marketing, a lot of companies, whether small startups, mid-sized, or large, have been able to create due awareness for their business, drive more traffic and sales. Digital marketing is quite effective, and thus, more and more businesses are reliant on it. However, digital marketing is continually evolving with technology.
For instance, search engines and social media platforms change their algorithms from time to time. This thus implies that digital marketers and business owners need to stay updated with the upcoming changes in the digital marketing scene to launch effective marketing campaigns.
This article in a moment will be sharing with you different ways in which you can stay up to date with upcoming changes in digital marketing. At the end of this article, you will be armed with different sources in which you can visit to get the latest trends in digital marketing. These different sources will allow you to launch digital marketing campaigns that give you an edge over your competitors.
Let’s begin, shall we?
1. Dedicated Publications
To get the latest trends in digital marketing, you should consider reading publications dedicated to digital marketing. These publications have reliable information like tips, advice, and reviews from digital marketing experts. It also features the latest digital marketing news.
Some of the publications that you should consider reading are Marketing Week, Brand Republic, and EConsutancy.
Reading books written by experts is another way in which you can stay up-to-date in the digital marketing industry. Today, there are many books on digital marketing, so when choosing, you should choose books that are written by experts and not a wannabe.
Reading digital marketing books will not only keep you up-to-date with digital marketing. It will also provide you with advice and tips from digital marketing experts. Also, reading marketing books will make you scale through trial and error that experts went through in their early days of digital marketing.
Some digital marketing books you should consider buying are: Jab Jab Hook by Gary Vaynerchuck, Content Machine by Dan Morris, This is Marketing by Seth Godin and Content Rules by Ann Handley and C.C Chapman.
Visiting digital marketing blogs is another way to get updated with the changes in the digital marketing industry. Blogs are the ideal place to get up-to-date information because they are easy to update. Some experts that you can visit their blogs are Ann Handley, Neil Patel, Darren Rowse, Gary Vaynerchuk, and Brian Dean. Reading their blog posts will give you more insight into digital marketing.
4. Certification Courses and Seminars.
Picking up a digital marketing certification course or seminars is another way to stay up-to-date with the latest digital marketing trends. With courses and seminars, you can expand your digital marketing skill set, update your knowledge, and get a certificate to prove your credibility.
5. Social Media Platforms
You can also use social media platforms like Twitter, LinkedIn, and Facebook to keep yourself updated with the latest digital marketing trends. Digital marketing experts majorly use these aforementioned social media platforms, and you can follow them to get updates about their postings online.
Social media platforms will also allow you to interact with digital marketing experts and ask them digital marketing questions. Twitter also allows you to get the latest updates on some trendy hashtags. To get more updates about some specific topics to take, for instance,” digital marketing,” you can use social media channel tools like StumbleUpon.
6. Google Alerts
Google Alerts allows you to get the latest news of any keyword(s) you desire. The online tool will fetch contents on your keyword(s) of choice from different sources like editorials, social media postings, and so on. Google Alerts can then be used to get the latest trends in digital marketing and other areas closely related to digital marketing, like content marketing and social media marketing.
Lastly, you can get up-to-date trends in digital marketing by subscribing to the top digital marketing website’s newsletters. By so doing, you will get digital marketing updates straight in your email inbox.
When subscribing for newsletters, you should only subscribe to a few relevant newsletters to prevent being bombarded with newsletters from different sources.