Guest posting is most decidedly alive, and if you’ve decided to use it to spread your wings, good for you!
Guest posting can help you:
- Improve brand awareness
- Establish yourself as an authority
- Build industry ties
- Rank higher in SERPs
- And, even to grow your audience or email lists
Whenever representing yourself, or your brand, you should put your best foot forward. And, in this guide, we’ll show you how to write effective guest posts.
Before you even start working on your guest posting masterpiece, you need to do the following:
- Find a credible, high authority platform to guest post your content – preferably in your industry
- Find a topic that’s relevant to your niche and exciting enough to earn leads
If the admin of searching for publications, pitching your content, and producing high-quality guest posting content seems like too much work, don’t abandon the idea. A guest posting service, like http://luckyposting.com, can help you make it more feasible.
However, by following these tips, you should have no problem creating high-converting guest posts.
Tips to write juicy guest posts
Introduce yourself, tell your story
As these are new readers, you want to do the polite thing and introduce yourself or your brand. People gravitate towards things they identify with, and they can only do that if they know you. Use a style consistent with your own and try to frame your story in a way that shows how you can bring value to their lives.
Use keywords the right way
Keyword stuffing is an SEO crime, punished by Google’s algorithm. While keyword research is still an important tool to give your post focus and to identify hot topics, you should use them sparingly.
People love to share content if they find it genuinely interesting, entertaining, and valuable for everyday life. By writing high-quality content that ticks those boxes, you’ll earn yourself some social shares – earning even more attention. Using multimedia makes content especially “shareable”.
Call the readers to action
A CTA can not only give your content a good focal point, but it can also crystallize your value to potential customers. If you can link to some valuable freebies on your site, it’s a great way to build your newsletter or email list.
To establish yourself as an authority and trustworthy source, you need to be confident and assertive. There’s no time for “uhms” and “ahs” when trying to win new leads, say “I will” instead of “I can” or “I may”. However, this doesn’t mean you need to be a conman. Confidence and authority come with being well-informed and backing up your claims with numbers.
Kick it up a notch
Just like you wouldn’t publish sub-standard content on your own blog, you should respect the editorial pride of other publications. Some even argue that guest posts should be better than posts on your own blog. After all, you want to create a good impression, especially when working with new customers.
Follow the editorial policy
In the same way, you’d expect anyone submitting to your blog to follow your style. Not following a publication’s editorial policy will most likely get your content rejected outright or waste a lot of time unnecessarily.
No doubt the opportunities to create backlinks to your site are one of the reasons you want to guest post in the first place. However, you should be cautious to use links only when they provide value to the reader. Don’t just send them to your homepage, point them to supporting content on your site or something genuinely useful.
Tag influencers or guest posting platforms
By tagging or possible guest posting leads in your article, you’re effectively sending the signal that you’re available for writing guest posts. If your work is good enough, it might get you further guest writing opportunities. However, be sure to only do this when the link also leads to value for the readers.
What are you waiting for? The world of guest posting awaits
Guest posting is an effective technique to spread brand awareness and potentially grow your traffic. While it’s a superb way to introduce your brand, you shouldn’t be scared to take this opportunity to try something new either.
If you’re raring to go, keep in mind that the preparation is just as important as the content itself. Take the time to come up with a guest posting strategy that will meet your business goals.